Search Engine Optimisation (SEO) is something that has always seemed too complex for most people to learn, that’s why they rely on specialists. And while a specialist can bring additional insight and experience to bear, you would be surprised that there is a range of tools available (some free) that can help you to learn about SEO, and use it to inform your decisions right now. Some of these are from Google themselves! Most of the tools you can download or buy will be using, at least in part, Google’s own data, so you can take it straight from the source and learn your own lessons along the way. Blogs from companies we mention below, like Moz and Yoast are great for learning skills and getting an idea about what’s changing in the SEO industry.