Analysis of YouTube skippable and non-skippable ads

 As a global platform covering more than 100 countries/regions around the world, YouTube currently has more than 2 billion active users. With its huge coverage and user base, YouTube is an ideal online advertising channel.


YouTube advertising uses a unique way to establish contact with potential customers, using vivid videos to tell about products or services and leave an impression on users. On YouTube, users can see video advertisements in a variety of ways. The advertisements may appear on the YouTube video viewing interface, search interface or homepage. With the help of YouTube, businesses can advertise to specific user groups intentionally.

In this issue of Miao Media Marketing Academy, we will explain two more common forms of advertising on YouTube: skippable ads and non-skippable ads, and compare the two. I hope that everyone can have a deeper understanding of YouTube video ads after watching them, and find an ad format that suits their promotion needs.

Skippable ads:

Skippable YouTube ads are interstitial ads that are displayed before, during, or after other videos are played. After the ad video plays for 5 seconds, the viewer can choose to skip the ad.

Ad length: There is no limit to the duration of skippable ads, but Google officially recommends that it is best to keep the video within 3 minutes.

Two charging methods are available: "cost per view (CPV)" and "target cost per thousand impressions".

Non-skippable ads:

If you want to display advertising video content before, during or after the video is played in YouTube, and want viewers to watch all the content, do not skip the video, you can use non-skippable ads.

Advertisement length: The duration of non-skippable ads does not exceed 15-20 seconds (depending on the country and region).

There is only one billing method for this kind of advertising: the "target cost-per-thousand impressions (CPM)" bidding strategy, which requires payment based on the number of impressions.

Welcome to our official article " Analysis of YouTube skippable and non-skippable ads " to read more exciting content.

*This article is original by the Miao Media team, please do not reprint without authorization.

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